2021 GBC aim is to discuss (from marketing, finance, management and economics viewpoints) key business insights which help explain and/or prescribe business actions in order to drive value creation. Conference fee includes conference trip, conference dinner, Zagreb city tour, welcome drink etc. Submission deadline is August 1st, 2021. Participation is both in-person and on-line. Publication opportunities in journals indexed in Scopus, WOS, Econlit etc.

Call For Papers

Conference Purpose and ObjectivesWhen Covid-19 appeared, no one expected it to grow into a pandemic which will change business fundamentally. In less than a year, some industries have come to the brink of collapse, while others have experienced growth. Any crisis can be defined as a shift of life and business paradigm in such a way that one or more assumptions are changed. In this way, a specific context for business decisions is made, which is based on a significantly changed logic from the one to which the existing system is accustomed. Global Business Conference 2021 focuses on proposing solutions for doing business in the post-pandemic world by understanding and (re)defining the logic of the economy and society in general and changing itself in a way that creates the greatest value in the new business logic. We invite contributions that can propose new business paradigms for multiple perspectives and multiple contexts – for doing business in ‘new normal’.

Conference will be held in Zagreb (capital and the largest city of the Republic of Croatia). The last day of the conference is traditionally reserved for a conference trip. If it will be possible with regard to Covid-19, we will visit Plitvice Lakes National Park which are on UNESCO World Heritage list. We will do our best to make your stay at the conference as pleasant as possible so you can focus on your work and experience the wonders of Zagreb.

Publication OpportunitiesSelected papers will be considered for publication in sponsoring academic journals (Market, ZIREB, Journal of Contemporary Management Issues) indexed in WOS, Scopus, Ebsco, ProQuest, Econlit, Index Copernikus, ABI Inform and many others databases.

Important dates:

  • August 1st, 2021 - Deadline for abstract/paper submissionLetter of acceptance/rejection will be e-mailed within 7 working days from submission
  • August 15th, 2021 - Early registration deadline
  • September 1st, 2021 - Regular registration deadline
  • September 22nd - 25th, 2021 - Conference