The idea of 54th PARIS International Conference on Business Studies (PICBS-26) scheduled on June 24-26, 2026 Paris (France) is for the researchers, academicians, managers, social scientists, scholars, engineers and parctitioners from all around the world to present and share ongoing research activities. This conference provides opportunities for the delegates to exchange new ideas and application experiences face to face, to establish business or research relations and to find global partners for future collaboration. The conference is being organized by Dignified Researchers Publication (DiRPUB) operating under Pilares D'Elegancia LDA.

Call for papers/Topics

Full Articles/ Reviews/ Shorts Papers/ Abstracts are welcomed in the following research fields:

1. Business Environment and Foundations

This area covers the "why" and "how" of starting a business and the external factors that influence success.

• Purpose and Nature of Business: Needs vs. wants, primary/secondary/tertiary sectors.

• Business Ownership: Sole traders, partnerships, private/public limited companies, franchises, and cooperatives.

• Business Objectives: Profit maximization, social enterprise goals, survival, and growth.

• Stakeholders: Internal (employees, owners) and external (customers, government, community).

• External Influences (PESTLE): Political, Economic, Social, Technological, Legal, and Environmental factors.

2. Marketing

Marketing focuses on identifying and satisfying customer needs while building a brand.

• Market Research: Primary (field) vs. secondary (desk) research, qualitative vs. quantitative data.

• The Marketing Mix (4Ps/7Ps): Product, Price, Place, Promotion (plus People, Process, and Physical Evidence).

• Market Segmentation: Targeting by geography, demographics, and psychographics.

• Product Life Cycle: Research & development, introduction, growth, maturity, and decline.

• Branding and Packaging: Brand loyalty, identity, and the role of packaging in marketing.

3. People and Human Resources (HR)

This focuses on the most valuable asset of a business: its employees.

• Recruitment and Selection: Job descriptions, person specifications, and interviewing.

• Motivation Theory: Theories by Maslow, Herzberg, and Taylor; financial vs. non-financial incentives.

• Organizational Structure: Tall vs. flat structures, spans of control, and chain of command.

• Training and Development: Induction, on-the-job, and off-the-job training.

• Employment Law: Redundancy, dismissal, and health and safety regulations.

4. Operations Management

This is the "engine room" where inputs are converted into finished goods or services.

• Production Methods: Job, batch, flow, and lean production.

• Quality Management: Quality control (QC) vs. Quality Assurance (QA) and Total Quality Management (TQM).

• Supply Chain Management: Procurement, logistics, and supplier relationships.

• Location Decisions: Factors affecting where a business sits (costs, proximity to market, infrastructure).

• Technology in Production: Automation, CAD (Computer-Aided Design), and CAM (Computer-Aided Manufacturing).

5. Finance and Accounts

The "language of business," focusing on tracking money and making investment decisions.

• Sources of Finance: Internal (retained profit) vs. external (loans, venture capital, crowdfunding).

• Financial Statements: The Income Statement (Profit & Loss) and the Balance Sheet (Statement of Financial Position).

• Cash Flow Management: Forecasting, inflows/outflows, and managing liquidity.

• Ratio Analysis: Profitability ratios (Gross/Net margin) and liquidity ratios (Current/Acid test).

• Break-even Analysis: Calculating the point where total revenue equals total costs.

6. Business Strategy and Growth

Higher-level decision-making regarding the long-term direction of the firm.

• Strategic Tools: SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) and Ansoff’s Matrix.

• Growth Strategies: Organic (internal) vs. Inorganic (mergers and acquisitions).

• Global Business: International trade, globalization, and the impact of multinational corporations (MNCs).

• Change Management: How businesses adapt to new markets or internal restructuring.

• Ethics and CSR: Corporate Social Responsibility and the balance between profit and ethics.