The idea of 49th BANGKOK World Congress on “Business, Finance & Management Studies” (WBFMS-26) scheduled on March 23-25, 2026 Bangkok (Thailand) is for the researchers, scientists, scholars, engineers and parctitioners from all around the world to present and share ongoing research activities. This conference provides opportunities for the delegates to exchange new ideas and application experiences face to face, to establish business or research relations and to find global partners for future collaboration. WBFMS-26 is sponsored by Excellence in Research & Innovation (EIRAI). Contact: conf@fahss.org

Topics of interest for submission include any topics related to:

1.  Business and Management Studies

These topics focus on the structure, leadership, efficiency, and overall strategy of an organization.

Leadership and Organizational Behavior (OB)

• Organizational Theory and Design: Structures (functional, matrix, flat) and organizational change management.

• Leadership Styles and Theories: Transformational, transactional, authentic, and servant leadership.

• Human Resource Management (HRM): Talent acquisition, performance management, training and development, and compensation/benefits.

• Organizational Culture and corporate ethics.

• Change Management and organizational development.

 

Strategy and Operations

• Strategic Management: Mission, vision, SWOT analysis, Porter's Five Forces, and competitive advantage.

• Business Analytics: Data-driven decision-making, predictive modeling, and business intelligence (BI).

• Operations Management: Supply chain logistics, inventory management, process optimization, and Quality Management (e.g., Six Sigma).

• Project Management: Methodologies (e.g., Agile, Waterfall), scheduling, and risk management.

• International Business: Globalization, cross-cultural management, and foreign direct investment (FDI).

 

2.  Finance and Economics

These topics deal with the management of capital, valuation, and the broader economic environment.

Corporate Finance

• Financial Accounting: Recording, summarizing, and reporting financial transactions (e.g., P&L, balance sheets).

• Financial Management: Capital budgeting, working capital management, and dividend policy.

• Investment Analysis: Stock valuation, bond analysis, and portfolio management (e.g., CAPM).

• Risk Management: Hedging, derivatives, and financial modeling.

• Mergers & Acquisitions (M&A) and corporate restructuring.

 

Business Economics

• Microeconomics and market structures (perfect competition, monopoly).

• Macroeconomics (GDP, inflation, fiscal and monetary policy).

• Econometrics and quantitative economic analysis.

 

3. Marketing and Consumer Behavior

These topics focus on understanding consumer needs and creating, communicating, and delivering value.

 

Marketing Fundamentals

• The Marketing Mix (4 Ps): Product, Price, Place (Distribution), and Promotion.

• Market Research: Qualitative (focus groups) and quantitative (surveys) methods.

• Consumer Behavior: Decision-making models, psychological influences, and cultural factors.

• Segmentation, Targeting, and Positioning (STP).

 

Digital and Contemporary Marketing

• Digital Marketing: SEO (Search Engine Optimization), SEM (Search Engine Marketing), and PPC (Pay-Per-Click) advertising.

• Social Media Marketing and influencer strategies.

• Content Marketing and storytelling.

• E-commerce and Retail Management.

• Customer Relationship Management (CRM): Loyalty programs and customer lifetime value (CLV).

 

Brand and Integrated Marketing Communications (IMC)

• Branding Strategy: Brand identity, equity, and architecture.

• Advertising and Public Relations (PR).

• Sales Management and personal selling.