Call for papers/Topics

Full Articles/ Reviews/ Shorts Papers/ Abstracts are welcomed in the following research fields:

I. Marketing Studies

• Digital Marketing & Technology:

  • AI in Marketing (personalization, content creation, predictive analytics, chatbots, AI agents)
  • Generative AI for content production and marketing analytics
  • Short-form video content (TikTok, Instagram Reels, YouTube Shorts)
  • Social Media Marketing & Social Commerce
  • Influencer Marketing
  • Omnichannel Marketing & Seamless Customer Journeys
  • SEO and Voice Search Optimization
  • Mobile Marketing
  • Programmatic Advertising
  • Augmented Reality (AR) and Virtual Reality (VR) in customer experience
  • Marketing Automation
  • Web3 and the Metaverse in Marketing
  • Data Privacy and Ethical AI in Marketing
  • Cookieless future and alternative tracking methods

• Consumer Behavior & Insights:

  • Consumer Psychology & Decision Making
  • Market Research Techniques (surveys, focus groups, data analytics)
  • User-Generated Content (UGC) and its impact on brand narratives
  • Enhancing Personalization at Scale
  • Customer Experience (CX) Design and Optimization
  • Customer Relationship Management (CRM)
  • Brand Loyalty and VIP Experiences
  • Analyzing Unstructured Data (images, videos, social media posts) for consumer insights

• Brand Management & Strategy:

  • Brand Positioning, Identity, and Equity
  • Storytelling in Branding
  • Integrated Marketing Communications (IMC)
  • Marketing Strategy and Planning (market segmentation, target market selection, marketing mix)
  • Brand Humanization and Purpose-Driven Engagement
  • Building a Strong Brand Image
  • Ethical Marketing Practices

• Marketing Analytics & Performance:

  • Key Performance Indicators (KPIs) and ROI Measurement
  • Data Collection and Analysis (Google Analytics, customer segmentation)
  • Marketing Attribution Models
  • Dashboards and Reporting Tools
  • Predictive Analytics for Marketing Campaigns
  • Measuring Effectiveness of Digital Campaigns

II. Business & Management Studies

• Strategic Management & Leadership:

  • Leadership Development and Management Strategies
  • Organizational Growth and Change Management
  • Agile Management Practices & Methodologies (OKRs, Scrum)
  • Digital Transformation Strategies
  • Innovation Management (developing, implementing, and marketing innovations)
  • Strategic Planning in an Uncertain World
  • Mergers & Acquisitions (M&A) Integration
  • Business Architecture and Innovation
  • Risk Management and Compliance in a Digital Age

• Human Resources & Organizational Behavior:

  • Future of Work (remote, hybrid models)
  • Employee Well-being and Mental Health
  • Talent Management and Retention of High-Performance Professionals
  • Diversity, Equity, and Inclusion (DEI) in the Workplace
  • Employee Experience
  • Organizational Culture and Engagement
  • The Evolving Role of Managers (AI's impact, judgment skills)
  • Addressing Employee Burnout

• Operations & Technology Management:

  • Digital Transformation and its impact on operations
  • AI Integration in Business Processes (automation, streamlining operations)
  • Intelligent Document Processing (IDP)
  • Supply Chain Management and Resilience
  • Cybersecurity and Data Privacy
  • Platform Engineering
  • AI Trust, Risk, and Security Management (AI TRiSM)
  • Continuous Threat Exposure Management (CTEM)
  • Industry Cloud Platforms (ICPs)
  • Intelligent Applications
  • Democratized Generative AI
  • Augmented Connected Workforce
  • Machine Customers

• Finance & Economics:

  • Financial Planning and Investment Insights
  • Funding Strategies (crowdfunding, peer-to-peer lending)
  • Economic Pressures and Cost Reduction Strategies
  • Green Finance and Sustainable Investments
  • Data-Driven Financial Decision Making

• Sustainability & Corporate Social Responsibility (CSR):

  • Sustainable Business Practices & Ethical Sourcing
  • Environmental, Social, and Governance (ESG) Integration in Strategy
  • Circular Economy Models
  • Green Innovations and Technologies
  • Measuring and Reporting on Sustainability Impact
  • Corporate Responsibility and Transparency

• Entrepreneurship & Innovation:

  • Startup Ecosystems and Venture Capital
  • Business Model Innovation
  • Fostering a Culture of Innovation
  • Turning Ideas into Value
  • Scaling Innovation
  • Social Entrepreneurship

III. Cross-Disciplinary & Emerging Topics:

• The Nexus of AI and Human Capabilities: How AI augments human performance and decision-making.
• Data as a New Creative Bottleneck: The challenge of leveraging vast amounts of data for effective marketing and business strategies.
• The Disappearance of the Marketing Funnel: Adapting to shorter, more direct paths to purchase.
• The "Average" Aesthetic: The rise of user-generated and amateur-style content in marketing.
• Hyper-Personalization and the Individual Consumer: The extreme focus on tailoring experiences to individual preferences.
• Ethical Considerations in AI and Data Usage: Responsible deployment of advanced technologies.
• The Future of Work and its implications for management: Adapting to new organizational structures and employee expectations.
• Building Resilient Businesses in an Uncertain Global Climate.