We thought that last years with the ongoing pandemic, disruption in the supply chain, and indications of new financial crises would be more than enough that companies and consumers could take at the time, but with regional conflicts and accelerating climate challenges, the world is faced with exceptional uncertainties. These uncertainties lead to the creation of a new environment for both, companies and consumers. Therefore, the goal of Global Business Conference 2023 is to discuss possible paths and business models that will lead to the stability of the business environment. We invite contributions that can propose new business paradigms from multiple perspectives and multiple contexts – for doing business in a sustainable and technologically influenced way. We have arranged SPECIAL ISSUES OF TWO SCOPUS AND WOS JOURNALS. Conference fee includes conference trip, conference dinner, Zagreb city tour, and welcome drink among others.